Skip to content
About Gelar

We build the software Indonesian event organizers actually run on.

Gelar is one shared surface for everything between “we should run an event” and tear-down day. Plot the venue, sell the booths, run the show, without the sheets, decks, and group chats in between.

What we believe

Three things the product won't trade away.

Indonesian-first

Built for the Indonesian market, not translated into it.

Bahasa Indonesia is the product's first language. WhatsApp deep-links default to +62. Prices show in Rupiah. Invoice numbering follows the Indonesian conventions teams already use.

One shared source of truth

One live surface for plotting, selling, and running an event.

Floor plan, lead funnel, booth assignments, payment status, day-of activity, all in one place, in sync across every member of the team. Replaces the sheets, decks, PDFs, and group chats events run on today.

No cut of your sales

You pay for the event, never a rake.

Free until 30 Nov 2026. After the pilot: a per-event fee by plotted booths (from Rp 500k) plus Rp 10.000 per paid booth. Never a percentage. Comped, barter and sponsor booths cost nothing.

What it does

Four surfaces, one running event.

Plan

Layout editor

Centimeter-accurate floor plan editor. Multi-floor. Drag-to-place or bulk-grid for hundreds of booths in one shot. Per-booth name, color, and dimensions. Reusable layout templates across events.

Sell

Lead funnel + booth assignment

Six-stage funnel from prospect to activated. Drag a lead onto any booth to assign it. Per-category pricing + inclusions. Quick reservation flows for holds, internal use, and barter partners.

Operate

Day-of operations

WhatsApp deep-links with pre-filled message templates. Bukti transfer upload and one-click verification with a full audit trail. Live activity strip across the whole team. Mobile-first overview for day-of producers.

Discover

Venue marketplace

A growing catalog of Indonesian event venues: mall atriums, exhibition halls, creative spaces, outdoor estates. Venue owners claim listings or self-list. Organizers browse, shortlist and connect directly.

Who it supports

Organizer, venue, tenant: one plan, one set of numbers.

Every party in the event — organizer, venue owner, tenant — sees the same source of truth, scoped to what they should see. Permissions are role-based, multi-org, and per-venue.

Event organizers (EOs)

Independent producers running bazaars, conventions, fan-cons, music festivals, expos, and pop-ups. From a one-person operation to teams of fifty.

Venue operators

Single-property and multi-property venue groups managing their inbox, calendar, photos, and pricing in one place. Self-list with email-domain auto-verification or claim a listing we have already set up for their venue.

Tenants + partners (Phase 2)

Returning tenants, sponsors, and event partners get their own logins to pay for and manage their booths. Every payment is recorded against its booth, with no more transfers forwarded over WhatsApp.

Stack + data

Boring choices, on purpose.

Postgres with row-level security in Singapore (ap-southeast-1). Magic-link sign-in, so there are no passwords to lose. Realtime updates across every viewer. Daily backups, encryption at rest, and a multi-org permission model from day one.

See /trust for the security + data-handling details, or /changelog for what shipped this month.

Run your next event on Gelar.

Free until 30 Nov 2026. No credit card, no contract. We onboard the first organizers personally. One conversation, then you're running.